The all-new Norton Manx R is the standard-bearer of Norton’s Resurgence, the embodiment of the brand’s unwavering commitment to creating some of the world’s most desirable motorcycles through innovation, emotional design, and real-world performance.
Its role is simple – to redefine the premium superbike segment by offering a charismatic and nuanced experience suited to both road and track. The mission – to unfailingly deliver a visceral connection between rider and machine.
The Manx R places the rider at the centre of the dynamic equation through a peerless combination of accessible performance, everyday usability and engineering intelligence. Dramatic in design and steeped in detail, the Manx R’s rider-centric approach will have deep-seated appeal to those who prioritise individuality, emotion and presence. It’s not about excess, it’s about the inimitable Norton riding experience.
Positioning
“The Manx has a visceral ‘must-ride’ appeal to riders who crave adrenaline with refinement, riders who are connoisseurs of craftsmanship and exclusivity, and status seekers who demand their style with substance along with a generous helping of swagger and strut.”
Richard Arnold, Executive Director, Norton Motorcycles
As first of four bikes leading the resurgence of Norton, the Manx R spearheads the storied marque into the modern superbike era with a balance of innovative technology, outstanding real-world performance and sensory connection. A bedrock of hallowed motorsport prowess, engineering innovation and an immutable character that has been shorthand for British excellence since Norton’s inception in 1898, is now augmented with head-turning design and impeccable detail, and a focus on desirability that confidently carries Norton into a bold new era.
Design
“Modernity, innovation and luxury are not terms you immediately think of when considering classic motorcycle brands. Motorcycles and cars are different, yet they share fundamental values. Chief among them is the ability to stir emotion. Though their design languages differ, both can become objects of desire. They also share essential principles of proportion, stance, and drama. Norton’s rich British heritage, something I’m deeply familiar with in the brands I creatively oversee, is compelling.”
Professor Gerry McGovern, Chief Creative Advisor, Norton Motorcycles
“Our unique design strategy has been created to give every Norton a family continuity while allowing each model to have its own unique character. This creative vision remains true to the innovative DNA that made Norton one of the most revered two-wheel brands throughout history. This is Nortonness.
There are four key principles that guide us through the creation of all models: modern, Integrated, dramatic and connected. The most obvious and influential is modernity, our interpretation of modernity is one of reductivity. This principle stands out in a marketplace that is becoming ever more visually complex.
The harmony needed between design and engineering to allow the execution of the design strategy is captured in integration. One function cannot lead the other, they must push forward together.
All Nortons should have a sense of drama, this is vital to create an emotional response. The Motorcycle should have forward movement regardless of the category. Finally we have connected, which is how the emotion of the design is carried forward into the riding experience, through materials, colours, touch points and intuitive HMI. Looking at a Norton should elevate the spirit.”
Simon Skinner, Head of Design, Norton Motorcycles
From the very first pencil line on the very first sketch, the conception of the Manx R motorcycle was grounded in the integrated and inclusive approach to both design and engineering. Form does not need to follow function, or visa versa – at Norton both are as important as each other. This philosophy ensured both engineers and designers were on an equal footing during the development of the Manx R. Managing and channelling this joint creativity has allowed the Manx R to stand out as a unique proposition in the segment, carrying forward a new generation of Norton motorcycles that share the same philosophy.
Following this unifying approach has resulted in an all-new model that fuses reductive design with artisanal engineering. Reduction is the key element that sees Norton fly in the face of convention – Manx R is a superbike model without wings, lines, decals and creases. The Manx R has a distinct character, it is the embodiment of a ‘less-is-more’ approach, witnessed by the lack of visible fixings.
This visual dynamism has resulted in distinctive proportions and stance. The Manx R is compact and dramatic, giving a forward-focused stance even when stationary. Having every functional element on display led Norton’s designers to focus on creating a technical sculpture, inspired by high-end timepieces with exposed workings to showcase their next-level execution and surfacing sophistication. The result is the transformation of technical components into visually arresting jewels, with an unwavering commitment to detail.
Powertrain
“This isn’t an upgrade — the Manx R’s V4 powerplant is all-new, a muscular and gutsy engine specifically developed with an operating range that brings any road alive. Through a stand-out torque delivery, the V4 is engineered for the real world by delivering torque where and when it matters.”
Nevijo Mance, Executive Director, Norton Motorcycles
The pursuit of peak horsepower is often to the detriment of real-world drivability. Norton, unsurprisingly, has adopted a very different approach to performance. While still delivering world-class performance, Norton’s engineers analysed 18,500 miles (30,000 kms) of real-world riding telemetry to understand fully how riders actually rode their motorcycles in every-day riding conditions. The result was that true on-road performance lives below 11,000 rpm. This insight defined the fundamentals of the Manx R’s engine development, and of achieving the goal of delivering class-leading torque and usable power between 5,000 and 10,000 rpm – exactly where it counts. This philosophy encapsulates a rider-first mindset to create a ride that feels alive, responsive, and emotionally engaging.
The Manx R’s all-new 1,200 cc V4 engine is one of the largest capacity engines in the supersport sector. Developing 206 hp at a relatively low 11,500 rpm, the all-alloy 72-degree liquid-cooled unit has been meticulously developed to deliver muscular mid-range torque. The generous 130 Nm of torque peaks at an intentionally low 9,000 rpm to provide torque in the real-world rev range. At 204 kgs, the Manx R posts an excellent power-to-weight and torque-to-weight ratios, with 1 hp per kg the engineering goal from the outset. The result is explosive acceleration for whip-crack overtakes below 11,000rpm – where riders actually ride. This accessible performance has been achieved, in part, by a full ride-by-wire system that operates independently across the front and rear cylinder banks for exceptional throttle control and response.
Five riding modes – Rain, Road, Sport and two customisable track profiles – ensure riders can fully exploit the performance available whatever the road or the weather. Once customised, settings will be stored and remembered every time the bike is started, an example of the Norton focus on customers in the real-world.
Transmission
The Manx R is equipped with a road-focused, six-speed constant mesh transmission. It features a wet, multiplate slipper clutch, and sophisticated electronic quickshifter and rev-matching systems to ensure seamless, up- and down-shifts. The closely stacked short-geared ratios and an intentionally taller-than-normal final drive ratio of 2.41:1 ensure the rider is always in the right gear to tap into the engine’s deep torque reserves, with the option of intelligent prompts from the transmission’s Optimal Gear Shift Suggestion system.
Chassis
“The Manx R’s chassis is engineered for feel. The cast frame has been meticulously tuned to deliver precise road feedback, giving riders a real sense of connection with the road for genuine confidence on every journey. By focusing on demanding road dynamics rather than just racetrack extremes, Norton delivers a chassis that always feels intuitive and rewarding.”
Brian Gillen, Chief Technical Officer, Norton Motorcycles
Norton’s approach to motorcycle frame design marks a deliberate departure from a more conventional track-focused philosophy. Rather than prioritising lap times and racetrack performance, to the detriment of on-road civility and comfort, Norton engineers drew inspiration from the marque’s rich Isle of Man TT racing heritage to develop a frame that excels in real-world road conditions.
Single casting not only enhances structural consistency but also enables tighter tolerances and cleaner panel integration, contributing to both performance and aesthetics. The result is a frame whose composition and structure provides the optimal balanced stiffness with controlled flex – critical for responsive handling and rider comfort at typical road speeds.
Suspension
“Our advanced suspension set-up reads the road and riding style in real time. It’s been developed to feel incredibly natural and intuitive on the road, as if the Manx R is built around the rider. This semi-active technology doesn’t just enhance performance – it transforms the entire riding experience, making every journey smoother, safer, and more enjoyable.”
Brian Gillen, Chief Technical Officer, Norton Motorcycles
The Manx R introduces the most advanced suspension in Norton’s history, a class-leading system designed to put the rider in control for the perfect ride no matter what the road conditions. Co-developed with the Bologna-based suspension specialist Marzocchi, the system uses bespoke, fully-adjustable units.
Using powerful real-time sensors, the Marzocchi-managed system instantly adjusts compression and rebound damping separately at both front and rear. This infinite adjustment ensures the suspension is always working at its best, constantly adapting to throttle and braking inputs, cornering angles and the under-tyre conditions. The Manx R’s five selectable riding modes allow the rider to select from dramatically different suspension characteristics on the fly – from smooth long-distance cruising comfort to scalpel-sharp control for maximum attack on the track. A further benefit of the advanced sensors is the ability to monitor and react to changes in attitude instantly, assisting in the weight balance of the Manx R at all speeds without the need for aerodynamic additions.
Brakes and Wheels
“The performance and capabilities of Brembo’s lightweight HYPURE brakes gives the Manx R rider incredible confidence and control in the most demanding of conditions. Whether that’s braking later and harder on a challenging track or negotiating rush-hour traffic in the wet, the Manx R’s brakes will deliver – every time.”
Brian Gillen, Chief Technical Officer, Norton Motorcycles
Brembo’s all-new HYPURE high-performance brake calliper set-up makes its Norton debut on the Manx R. With unparalleled performance, exceptional brake lever feel and a boundary-breaking asymmetrical design, these lightweight race-inspired monobloc callipers have been engineered to deliver tireless braking across all speeds and in all conditions. Manufactured from aluminium alloy, the asymmetrical design is a corollary of its sophisticated heat dispersion capability, while residual torque is minimised by a patented spring-pad-pin system.
The radially-mounted front callipers grip dual 330 mm floating discs, with a single 245 mm disc at the rear. The HYPURE braking system has been painstakingly tuned to work hand-in-glove with the Manx R’s advanced lean-sensitive ABS, constantly adjusting braking pressure based on the motorcycle’s lean angle, acceleration, and speed to maintain traction and stability while cornering.
The Manx R is fitted with 17-inch Carbon fibre BST wheels with Pirelli Diablo Supercorsa V4SP tyres – 120/70 profile at the front and 200/55 at the back.
Technology and Connectivity
“When we developed the Manx R, our team’s sole aim was to ensure that all its advanced technology features operated in complete harmony to deliver a ride that never feels anything other than intuitive and instinctive. We focused on systems that intelligently enhance the relationship between the rider and the machine while offering the option to tailor them exactly to the individual, and smart connectivity services designed to enhance the riding experience without distraction. Our electronics cater to a wide rider cohort – Norton riders don’t need to be a track pro to fully experience the Manx R’s phenomenal capabilities.”
Brian Gillan, Chief Technology Officer, Norton Motorcycles
The connection between the rider and their motorcycle is a fundamental Norton principle. How the motorcycle reacts to the rider, and how the rider feels the road through the motorcycle is what differentiates a Norton. The manner in which the Manx R deploys its suite of sophisticated rider assist technologies is central to achieving this connection, ensuring the rider feels the thrill, not the technology. Innovation has always been at Norton’s core, historically, today and in the future.
Working closely with industry-leaders Bosch and its advanced 10.3 electronic platform has created Bosch intelligence with Norton personality: safety and assist systems calibrated not only for outright performance, but also for nuance and personality. Built for the road and not just the racetrack, they proactively ‘think ahead’ to play a subtle and complementary role that enhances every ride. Every rider is able to tune precisely to their style the level of assistance they require, including no assistance at all.
The Manx features levels of smart connectivity that ensure keeping in contact is both intuitive and immersive – all accessed from the 8-inch touchscreen with smart device compatibility. With full GoPro integration and remote access via the Norton app, capturing and managing the ride has never been easier with connectivity designed to enhance the experience and keep rider and motorcycle in sync, without distraction.
Key Riding Assistance Features
- Cornering Cruise Control – unique to the Manx R in its segment, this sophisticated system enables the rider to safely maintain steady speeds through bends.
- Ride Modes – Rain, Road, Sport, and two customisable Track profiles that instantly adjust power, suspension, and electronics to match road, track, or weather conditions.
- Switchable Linear Traction Control and Cornering Traction Control – using a six-axis Inertial Measurement Unit to tailor grip assistance to road conditions or riding style for precision and confidence at every turn.
- Wheelie and Rear Wheel Slide Control – prevents flips and smoothens landings for confidence-inspiring stability and control under acceleration, cornering and braking.
- Slope Dependent Control – ensuring inclines and declines can be tackled smoothly and with full confidence.
- Cornering-optimized ABS – outstanding control through the most challenging of bends and curves.
- Quick Shifter and Auto Rev-Matching – Smooth, clutch-less gearshifts for faster and more exhilarating rides.
- Optimal Gear Shift Suggestion – intelligent prompts that help the rider tap deep into the engine’s torque reserves.
- Launch Control and Hill Start Support – ensuring fast and challenging pull-aways are safe and controlled.
- Switch Cubes – seamlessly integrated with a tactile metal finish, for access to key features
- Dynamic Brake Lights – high-visibility pulsing under hard braking to alert following road-users of sudden deceleration.
Key Connectivity Features
- 8-inch TFT touchscreen – full-featured and packed with data including fuel economy, distance covered, speed, engine temperature, top speed, and 0-100kmph times; intelligently restricted while on the move.
- Bluetooth integration – make, answer and reject calls
- Multimedia Control – play, pause, skip tracks and view song titles
- GoPro Control – full integration to intuitively capture every moment
- Smart Device Synchronisation – access ride statistics, data and media notifications straight to the rider’s wrist.
Key Premium Features
- Keyless Entry – hassle-free start-up and access to the fuel tank and seat release
- Signature Daytime Running Lights – bold and unmistakably Norton style for enhanced visibility.
- Signature Welcome Lighting – distinctive approach illumination.
- Service Reminder – to ensure the Manx R remains in peak condition.
- Live Tracking – provides real-time data on the location of the motorcycle.
- Remote Immobilization and Theft Alerts – top-level security for added peace of mind.
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About Norton Motorcycles
Norton Motorcycles was founded in 1898 as a manufacturer of fittings and parts to the two-wheel trade. Norton Motorcycles went on to become one of the most iconic British motorcycle brands, manufacturing famous models such as the 650SS, Atlas, Commando, Dominator, Manx, Navigator and more – constantly innovating in motorcycle technology, with features advantageous for lightness and strength in motorcycle racing. Norton Motorcycles has an unrivalled history in motorsport and the brand name is synonymous with Isle of Man TT racing.
In April 2020, Norton Motorcycles was acquired by TVS Motor Company, India’s third-largest motorcycle manufacturer. Under the leadership of TVS, Norton is based out of a new manufacturing facility in Solihull, West Midlands, building British motorcycles in England using traditional hand-crafted techniques with modern day machinery for consistently high quality.
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