Ruroc, a global leader in motorsports protection, today introduces the EOX2.0, the highly anticipated evolution of their flagship helmet, alongside a sophisticated new design collection.
Built for long rides, the EOX2.0 is for riders who refuse to compromise on comfort, safety, or style. This evolution features a complete overhaul of the interior architecture to prioritise refined acoustics and world-first safety integration, ensuring total stability and dampened wind noise at high speeds. These comfort and safety upgrades are housed within a striking new collection of seven artworks, ranging from the deep, metallic shades of the Abyss to the complex, retro-inspired fades of the Valora.
The EOX2.0 marks a new era of refinement for Ruroc. This evolution centres on a comprehensive overhaul of the interior architecture, featuring a premium luxury Merino wool liner for a moisture-wicking, odour-resistant, and climate-regulating experience. The liner is 25% thinner for a more precise fit, complemented by sculpted cheek pads for enhanced ergonomic stability and specialised stitching to prevent material bunching.
Elite safety and technical integration remain at the forefront. The EOX2.0 utilises a Quad-Composite shell, where carbon fibre, nylon, fibreglass, and Kevlar combine for an unmatched strength-to-weight balance. It sets a new standard for protection by incorporating:
- Smart Medical ID: A world-first in motorcycle safety, storing essential medical info directly in the helmet for instant access by first responders.
- RHEON® Impact Technology: Instantly reacts to linear and rotational forces, reducing the risk of serious injury with every ride.
- Fidlock® Magnetic Chinstrap: Providing secure, glove-friendly fastening in seconds.
This performance is matched by the EOX Shockwave, powered by Cardo, which keeps up to 15 riders in sync with crystal-clear audio over a 1.2 km range, ensuring the industry’s most advanced communication is as seamless as the helmet’s refined design.
“The EOX2.0 is the result of taking our original ground-up EOX model and pushing it even further based on community feedback,” commented Laurence Jones, Head of Marketing at Ruroc. “By maturing the design and elevating the materials to align with the high-end sport-touring market, we’ve created a helmet that performs at the highest level while providing the premium feel necessary for those long-range rides where every detail matters.”
Combining Ruroc’s standout aesthetic with rigorous safety standards, the EOX2.0 is fully ECE 22.06 and DOT compliant and is available in various detailed graphics at ruroc.com.
Ruby Carbon: A Ruroc staple reimagined for the flagship range, this design showcases a deep, candy-red finish that lets the intricate Quad-Matrix carbon weave take centre stage.
Abyss: Drawing inspiration from the light-devouring depths of an ocean trench, this finish uses a midnight-blue metallic flake that only reveals its true brilliance when it catches the direct sun.
Alloy: An industrial evolution of the “Lucid Waves” aesthetic, Alloy mimics the fluid chemistry of liquid mercury, blending cobalt blues and silvers to represent the fusion of raw metal and speed.
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Delta: Capturing the spirit of the stopwatch, Delta features a striking red line that nods to the limits of the tachometer, using clever drop-shadowing to make the white-on-carbon finish pop like a custom paint job.
Pulse: Inspired by the rhythm of the mountain pass, Pulse features mint-toned graphics and “dust” patterns that mirror the bursts of speed and grit found when pushing through high-altitude corners.
Regalia / Reign: A premium evolution of the Ignis design, these sister colourways utilise metallic foils and complex gradients to create a “one-off” custom feel, with Regalia featuring a white colour-matched spoiler for a perfectly flush silhouette.
Valora: Our most ambitious paint project to date, Valora combines a four-tone fiery fade with bold, retro-livery block sections, requiring extensive trial and error to match the metallic red accents to the colour-shifting base.
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About Ruroc
Founded in 2007, Ruroc pushes the boundaries of design and performance, offering unique products designed to take rider experience to the next level. What began as a team of three passionate about revolutionising the world of snow-sports protection in Gloucester, has become one of the fastest growing brands in the UK, developing cutting-edge motorcycle helmets, such as the AT4.0 and EOX2.0. Ruroc now ships helmets to over 100 different countries, employs over 160 members of staff, and has gained a cult following amongst motorsport and snow sports enthusiasts with a network of over four million followers. Ruroc’s mission is to construct the most protective gear for the most extreme environments. Your mission is to go there.
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