BMW Motorrad UK has announced the expansion of its retailer network, with the launch of a new Motorrad site at Group 1 Norwich.
An existing BMW & MINI site, Group 1 Norwich will welcome Motorrad customers from October 1st 2025 with a range of BMW Motorrad product on display, a service centre with specialist BMW Motorrad technicians, plus a demo fleet available for customer test rides.
Initially operating from the existing BMW showroom, purpose built BMW Motorrad premises are expected to be completed in Spring 2026.
Paulo Alves, Head of BMW Motorrad UK commented: “We are very excited that Group 1 Norwich is expanding their site to incorporate the Motorrad brand. Group 1 is a trusted partner within the BMW Retailer Network, and will offer our customers a premium retail experience in Norwich and the surrounding areas.”
The Norwich location becomes the second Motorrad site for Group 1, who have an existing showroom in Brighton, alongside a further 16 BMW & MINI retailers around the UK.
Group 1 Norwich Head of Business Mark Ames shared: “The expansion of our store to include Motorrad is exciting news for bikers in Norwich and the surrounding areas, bringing one of the world’s most iconic and recognisable motorcycle brands to a high-demand area.
Both sales and servicing are now available and we have a select range of the latest BMW Motorrad models available.
The team can’t wait to welcome the biking community in Norwich and beyond to our store, whether you’re a new rider or a long-term fan of the brand.”
Located at Forest Way, Dereham Road, Norwich, NR5 0RJ, customers can view opening hours and book an appointment at: www.bmw-motorrad.co.uk/group-1-norwich/en/home.html
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For more BMW Motorrad UK news check out our dedicated page BMW Motorrad UK News
or head to the official BMW Motorrad UK website bmw-motorrad.co.uk
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