Make Life a Ride Day takes place on the 16th July at Donington Park, a dedicated day for BMW owners to come together, aimed at providing ample opportunities to ride and try the latest models in a relaxed and accessible format both on the road and on track.
As well as the popular demo tour that normally visits BMW Motorrad dealers across the country, Make Life a Ride Day also offers riders a great opportunity to get on track for the first time too, providing the perfect place to learn their bike’s capability in a controlled environment.
Offering complete flexibility, riders can get on-track for as little as £49 for a single session, or stay for the whole day and ride five sessions for just £199. Photography is included at no extra cost
For those looking to hone their skills, personal one-to-one coaching can be added to each session for £65 (or £49 if you’ve booked a full day). Alternatively, the BMW Motorrad Performance Academy is on hand to take your riding to the next level, for £859.
With two levels to unlock, riders can choose from a range of 28 dedicated BMW Motorrad performance machines, including the F 900 R, S 1000 R, and S 1000 RR, in a more personal and premium track environment.
Professional instructors are on hand to deliver expert instruction using the latest in helmet communications in real time as you ride, and video analysis to assess your line choice and braking points afterwards to maximise rider confidence and enjoyment.
The BMW Motorrad road demo experience will also be running all day, featuring 15 motorcycles from the latest range including the R 1300 RT, R 12 G/S, R 1300 R and R 1300 RS.
Attendees will be able to book up to two demo rides, which take place on a curated route led by experienced ride guides. Book now to get a chance to fully experience the latest in performance and technology in the BMW Motorrad product range.
Scott Grimsdall, Head of Marketing & PR at BMW Motorrad UK, commented: “The BMW Make Life A Ride Day has been created to offer owners something genuinely unique – a premium experience that brings together the very best aspects of the BMW Motorrad brand in one location. From guided road rides on our latest models to professionally-led track instruction at Donington Park and track sessions for riders to use their own BMW machinery, the day is designed to give customers an unforgettable riding experience in a welcoming and inspirational environment.”
For further details and booking information please visit:
www.bmwmotorrad-performanceacademy.com/categories/make-life-a-ride-day
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About BMW Motorrad
BMW Motorrad is the motorcycle brand and division of the German automotive company BMW, which has been producing motorcycles since 1923. The company is known for its innovation in motorcycle engineering, including its signature flat-twin boxer engine, and produces a wide range of models from sport bikes to touring and electric scooters.
Instagram: @bmwmotorraduk @bmwmotorrad
YouTube: @bmwmotorrad_uk
Facebook: @BMW.Motorrad.UK
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