Royal Enfield, the world’s oldest motorcycle brand in continuous production, celebrated its commitment to fostering a vibrant and inclusive motorcycling community by announcing the winners of its first annual Riders Club of Europe (RCE) Awards.
These UK dealerships have been officially recognised as the best in the country for their exceptional dedication to building the Riders Club of Europe through local community engagement and riding opportunities.
With awards presented to dealers in attendance on the 12th of March 2026, these first-ever awards recognised dealerships demonstrating exceptional dedication to community building, whilst providing ongoing and plentiful riding experiences for Royal Enfield owners.
For future 2026 Riders Club events, including regular dealership-led rides & demo days, One Ride 2026, and ‘Journey, Destination, Memory’ events, check the:
Royal Enfield Riders Club Website
Royal Enfield dealerships recognised for their outstanding efforts:
1st: CooperB Motorcycles, Wellingborough
2nd: Hatfields of Crowthorne, Berkshire
3rd: Moonraker Motorcycles, Norwich
CooperB Motorcycles took the top spot, demonstrating the most consistent and engaging community presence. They hosted the most events in the past year, and notably created a bespoke event series called “Scramalayan.” Their active and frequent engagement has set a high standard for community involvement across the RCE network.
Hatfields of Crowthorne secured second place, hosting plenty of well-attended events. They are the current leaders in hosting regular “Ride Outs,” which they conduct most weeks of the year, ensuring a steady stream of riding opportunities for their local community.
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Moonraker Motorcycles was celebrated for hosting the largest RCE event of the year as part of their 40th anniversary celebration. Their monumental “Wings and Wheels” event, held at Felthorpe Airfield in Norwich, successfully attracted thousands of attendees, showcasing the massive appeal of the Royal Enfield community.
Speaking on the awards for Royal Enfield UK, George Cheeseman, country manager, commented,
The spirit of Royal Enfield is deeply rooted in the community, and in continuing our pure motorcycling spirit. We are immensely proud of our dealers who dedicate their time and passion in creating welcoming spaces and unforgettable experiences for our owners.”
“The efforts of CooperB Motorcycles, Hatfields of Crowthorne, and Moonraker Motorcycles are shining examples of how we continue to focus on the community aspect of motorcycling, and we welcome all efforts to provide meaningful riding experiences to every Royal Enfield owner.
Royal Enfield would also like to take this opportunity to thank all of the dealers who go above and beyond in creating an engaged community.
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About Royal Enfield
The oldest motorcycle brand in continuous production, Royal Enfield has created beautifully crafted motorcycles since 1901. From its British roots, a manufacturing plant was established in Madras in 1955, a foothold from which Royal Enfield spearheaded the growth of India’s mid-sized two-wheeler segment. Royal Enfields are engaging, uncomplicated, accessible and fun to ride; a vehicle for exploration and self-expression. It’s an approach the brand calls Pure Motorcycling…
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