Triumph Motorcycles launches its first documentary series, ALL IN; a four-part programme chronicling the brand’s journey onto the global off‑road motorsport stage.
The first episode of ALL IN is now live on Triumph’s YouTube channel, with the three further episodes dropping in October, November and December. Featuring interviews with Steve Sargent, Ian Kimber, Rod Lopusnak, Ivan Cervantes and Ricky Carmichael, the first episode details the company’s decision to enter the off-road arena, behind the scenes development of the bikes, the impact of the launch on the industry and then the start of the gruelling journey in to the fiercely contested race series.
The four-part series showcases Triumph’s ambitious plans to bring an entirely new and highly competitive contender to the MX, Enduro and Cross Country championships, documenting the determination and resolve that was required to transform Triumph’s significant motorsport investment into world‑class products and credible championship wins. As well as highlighting what the nascent Triumph off-road division has achieved in an incredibly short period of time, ALL IN shows how it will continue elevating every aspect of its off‑road performance and capabilities.
“The ALL IN series shows the passion and pride we put into this project,” said Ian Kimber, Triumph Motorcycles’ Head of Global Racing Programmes. “When we started the project in 2018 we knew we had the racing DNA and the engineering calibre to succeed, and that’s why we went all in: forging partnerships, developing testing programmes, and building a bespoke dealer network for a completely new range of Motocross and Enduro bikes.
“Triumph’s move into MX, Enduro and Cross-Country championships, opened the doors on a new chapter in top-tier off-road racing. The ALL IN series highlights our journey so far and how we will continue to hone every aspect of our off‑road programmes. The journey has only just begun, but we are committed to being at the forefront of off-road racing.”
ALL IN Broadcast
The series will be available to watch at https://www.triumphmotorcycles.co.uk/motorcycles/off-road/ or on YouTube.
Episode 1: ALL IN – Without Compromise
It began with a vision: There was a long-term strategic commitment built on heritage, ambition, and belief in the competitive edge that Triumph could bring to the off-road world.
Episode 2: ALL IN – Winning Mindset
Racing validates everything: with insights from Guillem Farres and Camden McLellan, this episode focuses on the challenges as well as the breakthrough victories, podiums, and global credibility Triumph earned in the Motocross, Supercross and MX2 World Championships.
Episode 3: ALL IN – Beyond Limits
Built to conquer every challenge: Enduro heroes Paul Edmondson and Jonny Walker highlight how Triumph’s enduro programme demonstrated the outstanding capability of its new contender and its consistent ability to conquer the harshest Enduro GP, Super Enduro and Extreme Enduro conditions.
Episode 4: ALL IN – Commitment to Performance
Everything Triumph has achieved so far is only the foundation: This episode depicts how Triumph’s off-road journey to date is just the beginning and how its unerring focus on research and development, testing, engineering, and long-term investment will ensure it continues to perform at the very pinnacle off off-road motorsport.
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