KTM challenges riders to discover Automated Manual Transmission for themselves
KTM invites riders across the country to put their assumptions to the test with the launch of its new TAKE THE AMT CHALLENGE campaign, running from 7th September to 11th October 2026 at KTM dealerships nationwide.
Designed to encourage riders to experience KTM’s innovative Automated Manual Transmission (AMT) technology firsthand, the campaign centres on the KTM 1390 SUPER ADVENTURE S EVO. Automatic motorcycles continue to divide opinion, but KTM has a simple question for the doubters: have you actually ridden one?
The AMT CHALLENGE directly confronts scepticism surrounding automated transmissions, inviting riders to step beyond speculation and discover the KTM’s most advanced Adventure bike ever for themselves. Combining KTM’s trademark performance, adventure capability and rider-focused innovation, the KTM 1390 SUPER ADVENTURE S EVO delivers a riding experience that challenges convention and demands to be experienced from behind the bars.
KTM believes opinions should be formed on the road, not in the comments section. That’s why the campaign encourages riders to test their preconceptions and experience the benefits, capability and versatility of KTM’s AMT technology firsthand. After all, it’s easy to dismiss something you’ve never tried.
To TAKE THE AMT CHALLENGE, riders are required to simply complete a test ride on the KTM 1390 SUPER ADVENTURE S EVO, which can be arranged via the KTM website or by contacting their local authorised KTM dealer directly. Upon completing the challenge, participants will receive a complimentary I TOOK THE AMT CHALLENGE commemorative mug. And who knows? One ride could change their mind – and what’s in their garage.
Rather than relying on hearsay, assumptions or online debate, KTM challenges riders to make up their own minds. What are you afraid of? Go on, prove yourself wrong.
To TAKE THE AMT CHALLENGE and test ride the KTM 1390 SUPER ADVENTURE S EVO, riders are required to contact their local authorised KTM dealer from 7th September. The full list of authorised KTM dealers can be found online HERE.
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(original post on modernclassicbikes.co.uk)
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For more KTM Motorcycles UK news, check out our dedicated page KTM Motorcycles UK News
or head to the official KTM Motorcycles UK website www.ktm.com/en-gb.html
About KTM
KTM is an Austrian company known for its high-performance street and offroad motorcycles, as well as bicycles. Originally founded in 1934 as a repair shop, it now operates under the parent company Pierer Mobility AG and is Europe’s largest motorcycle manufacturer. The brand is synonymous with its “READY TO RACE” philosophy and has achieved significant success in motorsports, which influences its product development.
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