Harley-Davidson® is excited to reveal details of the first edition of the European Spring Rally, taking place April 30 – May 3, 2026 in the stunning coastal town of Senigallia, Italy.
This new event builds on the success of the 2024 European H.O.G.® Rally and marks a major new addition to Harley-Davidson’s annual events calendar.
Designed as the official season opener for riders across Europe, the European Spring Rally invites enthusiasts to kick-start their year with sunshine, great riding and entertainment, and the full Harley-Davidson lifestyle. Harley-Davidson now brings the party to the sun‑bleached Adriatic coastline, surrounded by historic hilltop villages, winding touring routes, and the vibrant culture of Italy’s Marche region.
Senigallia’s historic riverside and coastal old town by Ancona and within easy reach of Bologna and Venice, proved a perfect host for the 30th European H.O.G. Rally in 2024. Its lively piazzas, beachfront, and welcoming local community will once again set the stage for a free, open‑to‑all celebration of moto‑culture.
At the heart of the rally will be a Harley-Davidson Expo showcasing highlights of the 2026 motorcycle line-up. Headlining the display are the Street Glide® Limited and Road Glide® Limited, representing a significant evolution of the Grand American Touring platform and designed for riders who prioritise long‑distance comfort and top‑tier performance. The Pan America® 1250 Limited will also be on display, equipped for serious adventure with factory-installed accessories that make it ready to ride anywhere, anytime.
Beyond the motorcycles, the rally will offer visitors outstanding Italian cuisine, local entertainment, shopping and cultural experiences throughout the historic town. Harley-Davidson is partnering with a range of local businesses and brands to deliver a spectacular festival atmosphere.
Music is an essential part of every Harley-Davidson rally, and for 2026 the main stage will be located in the iconic Piazza Garibaldi. This impressive square will host headline performances from Italy and beyond, with live shows taking place on Thursday, Friday and Saturday. A carefully curated line-up will be revealed soon.
Two major rally traditions return for 2026:
- The Custom Bike Show on Friday, 1 May in Piazza Garibaldi, giving enthusiasts the chance to showcase their unique creations.
- The Harley-Davidson Parade on Saturday, 2 May, when thousands of motorcycles will ride through Senigallia’s historic streets in a spectacular procession.
Entry to the European Spring Rally is completely free for all riders and visitors. For guests seeking additional benefits, Rally Packs are available here. Accommodation offers and further details can be found at www.harley-davidson.com/events or via https://booking.senigalliaincoming.it/en/hd-event.
Our team is proud to announce our participation in the 2026 The Distinguished Gentleman’s Ride, a globally celebrated event that unites riders with a shared passion for classic, modern classic and vintage motorcycles while supporting vital men’s health causes.
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About Harley-Davidson
Harley-Davidson, Inc. is the parent company of Harley-Davidson Motor Company and Harley-Davidson Financial Services. Our vision: Building our legend and leading our industry through innovation, evolution and emotion. Our mission: More than building machines, we stand for the timeless pursuit of adventure. Freedom for the soul. Since 1903, Harley-Davidson has defined motorcycle culture with an expanding range of leading-edge, distinctive and customisable motorcycles in addition to riding experiences and exceptional motorcycle accessories, riding gear and apparel. Harley-Davidson Financial Services provides financing, insurance and other programs to help get Harley-Davidson riders on the road. Learn more at www.harley-davidson.com.
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