SCHUBERTH announces the appointment of Mirko Nagler as Head of its Motorcycle Business Unit, bringing more than 20 years of international motorcycle industry experience to the role.
Nagler will lead the strategic development of the division, with a focus on international growth and strengthening SCHUBERTH’s connection with riders around the world.
Throughout his career, Nagler has combined commercial leadership with a genuine passion for motorcycling. He played a key role in establishing SENA’s European operations, spending more than seven years developing the brand, building its European team and establishing strong relationships with distributors, OEM partners and the wider motorcycle industry.
Most recently, Nagler served as Chief Sales & Marketing Officer at NEXX Helmets, where he led the company’s international sales and marketing strategy. Working alongside his team, he helped reposition NEXX within the premium segment, delivered a comprehensive brand relaunch and supported international expansion, contributing to two consecutive years of strong growth.
Beyond his professional achievements, Nagler is an active member of the international adventure riding community. He is a co-founder and current Chairman of Adventure Country Tracks e.V. (ACT), an initiative dedicated to promoting responsible adventure riding and preserving access to legal off-road routes across Europe.
“Mirko brings an excellent combination of industry experience, commercial expertise and a genuine understanding of what matters to motorcycle riders,” said Jürgen Dlugi, CEO, SCHUBERTH, “As we continue to develop SCHUBERTH from a highly respected German manufacturer into an even stronger global brand, his experience and perspective will be invaluable. We see significant opportunities ahead for our motorcycle business, and I’m confident Mirko will play an important role in realising that potential.”
Commenting on his appointment, Nagler said: “Motorcycles have been a huge part of my life for more than 20 years, both professionally and personally, so I’m incredibly excited to join SCHUBERTH. It’s a brand with an impressive heritage and a reputation built on safety, quality and innovation. I also see tremendous potential for the future. I’m looking forward to working with the team, bringing new ideas and fresh energy to the brand, getting closer to riders and helping shape the next chapter of SCHUBERTH’s development.”
With Nagler leading the Motorcycle Business Unit, SCHUBERTH will continue to build on its engineering heritage and reputation for innovation, while strengthening its international presence and connecting with both loyal customers and a new generation of riders.
Further information: www.schuberth.com
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