New Season Launch events on 07 February 2015 at BMW Motorrad Retailers to mark the arrival of the S 1000 RR, R 1200 R & F 800 R.
Join your local BMW Motorrad Retailer for test rides, family-friendly events, entertainment and celebrity guests.
The New Season Launch will be marked with events over the weekend of 07-08 February 2015 at BMW Motorrad Retailers across the country. Activities on offer will include complimentary food and drink, entertainment for families, guest speakers and much more.
For the first time at BMW Motorrad Retailers, visitors will be able to see – and test ride – the incredible new S 1000 RR supersports bike, the all-new liquid-cooled R 1200 R and the revamped F 800 R roadster.
Customers are invited to contact their local BMW Motorrad UK Retailer to find out more about the individual activities on offer and pre-register for test rides on the models of their choice over the launch weekend.
Alternatively, customers select models on the intuitive 2015 Models Interest Register and their local Retailer will contact them with information and arrange test rides at their convenience.
The New Season Launch will also see the arrival of the 2015 ranges of BMW Rider Equipment and Style Collections, with the latest developments in motorcycle clothing and fashion attire available. Two exclusive new Style Collections – Dynamic & Roadster – are available on a limited basis, so customers should choose their favourites and start 2015 in style.
The brand-new 2015 World of BMW Activity Brochure will be available in Retailers, with more courses, events and trips than ever before. Whether new to riding or a seasoned veteran, World of BMW has a huge range of on-road tuition, off-road training and motorcycle tours to suit every rider.
Lee Nicholls, Marketing & PR Manager for BMW Motorrad UK, said: “Customers will have their first opportunity to see, and enjoy test rides on, three brand-new 2015 models in their local BMW Motorrad Retailer on 07 February. To help kick off the 2015 riding season with a bang, New Season Launch events will be held at BMW Retailers across the UK. We invited riders to bring their families and friends along for the first major riding event of the year.”
For more information on your local BMW Motorrad UK Retailer’s events and celebrations, visit www.bmw-motorrad.co.uk to find their contact information and individual website.